'PodCats' Focuses on How Innovative Ideas Reach the Marketplace

This week’s edition of “PodCats” features an interview with Steven Permut, senior lecturer of marketing at The University of Arizona’s Eller College of Management. Permut, who teaches how new and innovative technologies reach the marketplace, is a consultant to several major corporations and agencies.

Launched last week, “PodCats” will feature news and conversations with members of the UA community on a range of topics as diverse as the university itself. Programs will feature everything from cutting-edge high-tech research to profiles on students and faculty working to solve society’s most complex problems.

PodCats is available on UANews.org and through iTunes.

To subscribe to the weekly program through iTunes, go to the "Advanced" menu in iTunes and select "Subscribe to Podcast." In the box that appears, type http://uanews.org/podcats.